Photo of Jasen Samford

Practical answers across the full indie artist lifecycle: creation, distribution, promotion, payouts, touring, merch, and everything in between.

For artists, labels, and platforms

About

I spent years at DistroKid helping build systems that serve millions of independent artists. Now I partner with artists, labels, and platforms to improve transparency, strengthen release plans, smooth payouts, and keep growth sustainable without losing the human touch.

Typical outcomes

  • Cleaner metadata and smoother payouts.
  • Release plans that travel from idea to impact.
  • Fewer false-positive fraud flags.
  • Clear documentation for teams and partners.

Where I help most

Services

For artists and labels

  • Distributor setup and catalog optimization.
  • Release strategy and lightweight promo plans.
  • Metadata, splits, and payout checks.
  • Dispute handling and takedown prevention.

For platforms and teams

  • Integrity playbooks and risk reduction.
  • Support operations and escalation models.
  • Artist education and partner content.

Trusted by teams that build for artists

He reduces complex context to the essentials and spins up scalable solutions fast.
The go-to for distribution and artist education.
Pragmatic, intuitive, and a creative problem solver.
Balances data-driven decisions with people-first leadership that lifts performance.
Strategic process thinking helped us scale to a world-class support org.
Brings clarity, calm, and a deep understanding of tech and people.

Let’s talk

Consulting sessions available worldwide via Google Meet.

Book a session